![]() ![]() To understand the Strategy Canvas, we first need to understand the Blue Ocean vs. Chan Kim and Renée Mauborgne, the authors of Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant.Īccording to their website, the Strategy Canvas is “a central diagnostic tool and an action framework that graphically captures, in one simple picture, the current strategic landscape and the future prospects for an organization.” The Strategy Canvas is a tool that helps leaders visualize their current strategic landscape so they can visualize where their business fits in and what opportunities exist to expand into new markets. ![]() And even when you’ve achieved all of this, you still have a constant challenge to face: outperforming your competition.īut what if you didn’t have to fight for a bigger slice of the pie? What if you could identify entirely new market opportunities untouched by your competition? Operating and scaling a business requires strategic positioning, market awareness, and lots of hard work. ![]()
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